The Historical Inevitability of Re-Branding pulls no satirical punches. Reminds me of an idea I had for re-branding the Apocalypse.
Suffering from a negative brand reputation across all demographics, the much-maligned Apocalypse would be re-invigorated (and re-invented!), initially through a re-naming: new brand name – aPOPalypse, and subsequent roll out across action movie re-makes (aPOPalypse Wow!) etc etc…