Brand-washing of the most mesmeric order, for Deutsche Bank, reported via CreativeApplications.Net.
The BrandRoom is a fairly well established concept where a kind of mini-exhibition is set up that creates an experience which embodies and communicates the brands ‘values’ and history, but this is perhaps the most sophisticated and technologically advanced that I’ve come across, with all the Orwellian implications that entails.
The designers and bank say; “The Kinetic Logo takes a purely associative and aesthetic approach to translate the brand values of passion and precision into space. The logo becomes a kinetic sculpture with its central, diagonal part sliced up into 48 triangles. The triangles move in a complex choreography of flowing 3D structures that appear to hover in the air.”