This article caught my eye, taken from the Evening Standard: (via â??0point1.comâ??.) I particularly like the specific nature of the time-frame for depression to happen: Supermodel ad’s ‘depress women in 60 seconds’ By Harriet Arkell Looking at a picture of Claudia Schiffer or Elle Macpherson has an ‘instantaneous’ effect on women, making them depressed and … Continue reading Aspirational Branding