Uncorporate Identity

January 7th, 2010

Exciting news of a forthcoming publication by Metahaven, entitled ‘Uncorporate Identity’.

Metahaven are a fascinating studio, and have carved out an enviable position in the critical design diaspora, as leading thinkers in the hybrid-field of architecture, visual communication and design identity, where it interacts with socio-politics. They first came to my attention via an article in the excellent Brand Madness edition of Eye magazine which featured their Sealand project, and have gone on to undertake some very interesting projects looking at identity in the age of (more) networked societies.

That last project for casco, led me to this intriguing post-graduate course looking at multiplicity & visual identity. So in place of the usual new year post, how about a new-year emphatic and impassioned plea to anyone running a city or cultural institution or design course in the uk, to wake up, look at the interesting post-brand work going on which embraces place, culture, multiplicity and the possibilities of emerging and evolving technologies begat by new social mores, eschewing the monosyllabic mono-culture world of pyramid branding, and g-e-t w-i-t-h i-t.

Entry Filed under: Brand, Design, Society + Politics