“The period since the 1960s in particular has seen significant shifts in the perceived role of contemporary art in society, as well as the impact organizations displaying art have on economic and political infrastructures and vice versa. “Identity” attempts to animate the typically fraught relationship between cultural and corporate spheres, as contemporary art institutions become increasingly preoccupied with their own image. How do changes in the graphic identities of art institutions over the last five decades reflect the shifting landscape of institutional policy and strategy? How does the conception of ‘identity’ – through an organization’s use of graphic design, its marketing and branding – function to mediate between audience, artwork, and institution?”
via Artists Space. Coming to Tramway, Glasgow, Fall (or Autumn), 2012