The dOCUMENTA 13 Visual Identity deploys a range of several (many? any?) typefaces, the common thread being the lowercase d. The question I would then have, to do with context and choices, is on what basis these decisions are made about which typeface to use and where? Is it systematised? Is it random? Is it devolved to the individual designer? At first reading, there do to me seem to be some contradictions (or at least ‘issues’) wrapped up in the rationale; “Our aim is to achieve a consistent and effective non identity…”