At the engage conference last week, Charles Leadbeater picked up the cluetrain thread with a thought provoking introductory talk on ‘we-think’ and the potential rise of collaboration in the arts, “not just in relation to marketing but at the more fundamental level of making and interpreting”.
Some of the day felt more like ways to indulge the individual in notionally interactive chances to make art more accessible, more like ‘i-think’ – but some really exciting projects from the likes of The People Speak and the Vocal project at collective gallery leaned towards more collectively engaging and effective ‘experiences’. A meaningful ‘we-think’, though I am reluctant to assist Leadbeater too much in this becoming a defining slogan.
You can see more of Charles Leadbeater discussing these issues here.