Brand Avenue: Be Here Now

Another great post at Brand Avenue, on the rebrand of Belfast – a remarkably reserved and non-judgemental report (so this is where I wade in) of yet another simplistic one dimensional civic rebrand, employing the highly improbable, (but oft-repeated) approach of trying to differentiate a place through the deployment of exactly the same simplistic strategy, logo and sloganeering of every other second, third, fourth city in the uk.

If you don’t believe me, read the following quote from Belfast Mayor, Tom Hartley, and try replacing the word Belfast with Leeds, Glasgow, Edinburgh etc:

“We shouldn’t forget our past as it is important in determining who we are. But this is about here and now and it is about the future, and what a future we can have if we pull together … This is not about a logo on a piece of paper. It is an opportunity for us all to embrace a new, vibrant and forward looking identity and ethos which says that Belfast has come of age. We all know how unique the city and its people are and now we have a golden opportunity to take the message that this is Belfast’s time, its moment and we want to share it with everyone. Be inspired.”

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