All the Presidents (Marketing) Men

This Guardian slideshow shows the range of marketing and identity/image building work for presidential hopeful, Barak Obama. What is particularly disheartening is the transition from slide 5 to 6, where the creativity/expression/voice of any single individual is subsumed by the party’s ‘on-brand’ placard. What would be even more disheartening is if someone found a way to measure this as being more effective. As we speak, we’re still searching for an off-brand candidate.

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