Shaping Things

Have just finished reading Shaping Things by Bruce Sterling and it was ‘fucking brilliant’. (Bruce: you can use that quote on the back of your next re-print). Every page as catalytic and thought provoking as the next, some choice ideas about a future world of SPIMES include:

Branding:
“wave a spime wand at the package, and a spime management dashboard pops up on the handheld wand screen, linked to global databases like a mobile phone. Brand that fella

Demographics:
“WE wranglers would like to have some coherent ideas about the demographics of everyone who interacts with spimes in any way whatsoever. We’re not that interested in pigeonholing people in demographics – what interests us most is when people transit across demographics…”

The future of the Web:
“The web is [currently] a layer of veneer over 20th century industrialism. It’s still a thin crispy layer, like landlord paint. It’s a varnish on barbarism…”

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