WA® + Climate ©hange = Brand Madness

A couple of great posts over at Doors of Perception, the first on the re-branding of War, the second on the marketing language of the climate change message.

Direct link to Kevin Robert’s speech on the re-branding of war here as it really needs to be read to be believed.

Update: 17.03.12: The direct link to his speech appears to be broken, and its difficult to find it. Here is a link to a copy of the original BrandWeek article.

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