Rubbish Branding pt2

Passing this skip outside the back of House of Fraser department store, thoughts turned to brand landfill. If we’re starting to think about co-creation of brand content, could we envisage a brand with collateral which is constantly recycled, re-mixed and re-interpreted? A â??re-useâ?? brand, remarkable for its constant evolution and reinvention, but which never generates any waste. Here’s hoping.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.