Pimp my Brand

Rick Poyner writes on the wrong-headedness of anyone wanting to pimp anyone’s brand at â??Eye Magazineâ??

It seems the majority of the other objections to this campaign have been either aesthetic or racial, rather than the fact that through an intended ‘ironic’ ad, the Art Directors Club have inadvertently revealed the true vacumn at the heart of commercial branding today.

They will no doubt be contemplating whether there is such a thing as bad publicity.

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