Aspirational Branding

This article caught my eye, taken from the Evening Standard: (via â??0point1.comâ??.)
I particularly like the specific nature of the time-frame for depression to happen:

Supermodel ad’s ‘depress women in 60 seconds’
By Harriet Arkell

Looking at a picture of Claudia Schiffer or Elle Macpherson has an ‘instantaneous’ effect on women, making them depressed and anxious, a study reveals.

Psycologists say most women need only look at images of models for 60 seconds before they are plunged into gloom over their own looks. This, they warn, can lead to psychiatric problems as well as eating disorders…

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